BURGER KING unwraps new menu items just in time for the holidaysNovember 11, 2014
TORONTO, ON, November 11, 2014 - BURGER KING® Canada is getting into the holiday spirit early this year and indulging Canadians with a new twist on two traditional menu favourites: the classic Poutine and the Original Chicken Sandwich.
The new Poutine à la Burger boasts a bold combination of flavours with fresh golden fries smothered with cheese curds and piping hot gravy, and is topped with chopped beef, mustard, ketchup, and savoury pickles. The new Ultimate Original Chicken Sandwich is a spin on the classic Original Chicken Sandwich, which has been a BURGER KING® favourite since 1979. The new sandwich features a lightly breaded chicken filet garnished with juicy tomatoes, fresh cut lettuce, creamy mayonnaise, crunchy pickles and sliced white onions on a soft sesame seed bun.
“We are wasting no time getting into the spirit of the holidays this year,” said Tracy Chin-Sam, Associate Marketing Director of the Burger King brand in Canada. “This is a perfect time of year to be indulgent, so we are introducing something new, delicious and at a price our customers will definitely appreciate.”
BURGER KING® Canada is supporting the launch of the Ultimate Original Chicken Sandwich and Poutine à la Burger with a national marketing campaign including digital, TV and radio and creative in-store promotions.
ABOUT BURGER KING® WORLDWIDE
Founded in 1954, BURGER KING® Worldwide is the second largest quick serve hamburger chain in the world. The original HOME OF THE WHOPPER®, BURGER KING® operates in nearly 13,000 locations serving more than 11 million guests daily in 86 countries and territories worldwide.
ABOUT BURGER KING® CANADA
Redberry Investments Corp. is the master franchisee for BURGER KING® in Canada, representing the approximately 300 BURGER KING® restaurants nationwide. Founded in 2005, Redberry is a privately-held, Quebec corporation with more than 6,000 employees and offices in Montreal, Toronto, Calgary and Detroit. For more information please visit www.burgerking.ca.
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